Far from being a tick-box exercise, branding is one of the most important tools you have at your fingertips when building or scaling a brand. We talked to a handful of established small business owners to find out what they wished they’d known about branding when they started.

How do iconic brands become a cultural phenomenon and inspire an unbreakable loyalty with their fans? How do they inspire, influence, and achieve truly unforgettable status? They share the same four characteristics.

Today marks International Women’s Day. Officially created in 1911, it is a celebration of women’s political, economic, and social achievements across the globe. To mark the occasion, we selected some of our favourite quotes from our favourite female designers.

People care and expect that a brand is coming into existence for a good reason – to solve a problem, to change how we do things, to meet a specific need – and the brand story is central to communicating this purpose. Read on for six ways to define a compelling brand story.

From ultra-minimalism through to throwing out the graphic design rulebook in protest, we can expect to see a vast array of exciting trends emerge this year. Hang on to your hats, it’s going to be a wild ride.

Read on for 11 powerful graphic design tips to make more of an impact in your work, no matter how experienced you are.

Have you hit that dreaded creative rut? What feels like a lull in creativity is actually the best time to lean into your projects.

Turns out there’s a psychological case for going clutter free. Read on for five reasons you should get your shit together.

You’ve done the work, but are you standing out from the crowd? Read our 9 tips for rising above the rest!

Thinking about going freelance but not quite sure? Here are 8 important things to get to grips with before you take the leap.