Moja global

Moja global is a not-for-profit, collaborative project that brings together a community of experts to support ambitious climate action. Their pioneering, open-source software helps users accurately and affordably estimate greenhouse gas emissions and removals from forestry, agriculture and other land uses (AFOLU) sector.

We were invited to partner with Climate Advisers to develop a new identity that would communicate the collaborative spirit of the organisation and the far-reaching benefits of their groundbreaking FLINT software to a wide range of audiences from government and corporate users to donors, data providers, and technical contributors.

A simple, but unique visual system was developed to explore the concept of ‘Collaboration for Change’. Forms change, adapt, and interact in various ways to reflect the integration and flexibility of the software.

Rounded, lowercase typographic systems suggest approachability, trust, and human interaction, elements that help set apart moja global from competitive alternatives. The forward progression of the word mark and letterforms reflect the ambitious and progressive capabilities of the software in achieving climate change goals.

The brand colours communicate the natural environment whilst celebrating the innovation of the FLINT software and signify the power in collaboration.

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